Demonstrated knowledge required to complete the tasks outlined in elements and performance criteria of this unit:
role of interpretation in creating a powerful customer experience
information sources frequently used by guides:
artworks
events
exhibitions
experiences (of self or others)
films
images
internet
music
other people:
local experts
traditional owners
performances
presentations
professional associations
printed texts:
books
journals
magazines
newspapers
technical information
aspects of Australia in general and specific aspects of local region covering:
agriculture (Australia’s history as a primary producer, key products of Australia, current issues, past and current agricultural aspects of the local region)
architecture (key buildings, their heritage and current use, and structures both in Australia and the local area)
art, theatre, music and literature (key Australian performers, writers and artists, major works by Australians and major cultural events)
climate (weather patterns, including any extreme conditions, impact of climate on lifestyle and stories associated with climate in a local area)
cultural elements (overview of Indigenous cultures within Australia, different cultures within Australia and the local area, cultural activities and local customs)
current events in Australia and the local region
economy (overview of current state of the economy, and key features of the local economy and local industry)
education (overview of school and higher education systems and comparison of systems to those of other countries or states)
flora and fauna (overview of native flora and fauna, their characteristics and key locations)
food (local dishes and produce)
geography and geology (major land formations, landmarks, natural attractions and their key features for both Australia and the local region)
government and politics (general structure, political parties, major political figures, and current federal, state and local political issues)
history (historical development of Australia and the local region, major historical events and prominent individuals, key dates and overview of Australian Indigenous history)
lifestyle (key features of the day-to-day living patterns of Australians and local people, and family and social customs)
natural environment and tourism (how the environment is a tourism asset, impacts of tourism on the environment, and land management in Australia including the role of national parks)
religion (religious make-up of Australia and the local area, and aspects of religious practices)
science and technology (Australia’s contribution both past and present, prominent individuals and key discoveries)
shopping (key locations and local products)
sport (main Australian sporting activities, Australia’s sporting record, local sporting focus, sporting facilities and sporting comparisons with other countries or areas)
trade (key exports and main trading partners)
transport (main transport systems, usage of different forms of transport across Australia, and current transport within the local region)
tourism services and local facilities of interest to visitors (currency exchange locations, tour booking offices, accommodation, attractions, banks, dry cleaners and medical facilities)
wine (Australian wine styles, major wine areas, specific wine areas and wines produced within the local region)
methods used to organise information:
chronologies
customer profiles:
interest profiles for particular age groups and nationalities
special interest groups
specific touring route or location information
storylines
themes or character based note.